CONTENT STRATEGY & PLANNING
I develop data-backed content strategies that align with business goals and brand voice. From mapping out seasonal campaigns to creating detailed content calendars, every plan is designed to connect with the right audience at the right time. This includes audience segmentation, post frequency optimization, and theme planning to ensure a consistent online presence.
Social Media Trend Monitoring & Adaptation
Social media moves fast, and I make sure the brands I manage move faster. I track platform trends, viral TikTok and Instagram sounds, content formats, and hashtags—adapting them into brand-relevant campaigns. The result? Content that not only feels fresh and timely but also resonates deeply with the target audience.
Platform Management
Managing multiple platforms requires understanding the unique dynamics of each one. I create and publish content tailored for Instagram, Facebook, LinkedIn, and TikTok—ensuring the right message reaches the right audience in the right way. From feed curation to story highlights and TikTok challenges, I handle it all while maintaining brand consistency.
Analytics & Insights
Data drives every decision I make. By tracking key metrics like reach, engagement, follower growth, and conversion rates, I gain valuable insights into what works and what doesn’t. These insights are then used to refine strategies, optimize posting schedules, and maximize ROI for every campaign.